Chapter Leadership Brief 12.15.23

By Mindee H. Barham

As we come to the end of the year, I have been reflecting on my time with the AFP-NYC chapter and my gratitude for my AFP community – my colleagues, peers, and friends. And I am particularly grateful for the dedicated group of fundraising professionals I’ve met over the past 6 years as a Board member and as a co-chair of the Professional Advancement Committee (PAC).  While I am stepping down as co-chair at the end of this month, I will remain on the committee, and I’d like to share what this group means to me and to our NYC community of fundraising professionals.

As outgoing chair of the PAC, I am grateful for my past, current and incoming co-chairs, for the leadership experiences this committee has afforded me, for the opportunities I’ve had to work with long-standing, hard-working and inspirational volunteers, and for the satisfaction of creating high-quality and meaningful educational and thought-provoking programs with and for my fellow fundraising professionals. I have made true friends through this work, and I have valued the support, expertise, and inspiration this network has given me as I have moved through my own fundraising and professional journey. 

Being a member of the PAC has given me, my peers on the committee, and the attendees at our events the following experiences and opportunities:

Leadership roles - Volunteers work in groups of 3-4 committee members to plan professional advancement events and workshops, from selecting content and themes of interest to the field, to identifying and recruiting speakers and moderators, to shaping discussions and planning runs of shows, all the way through to marketing the events and attracting audience members. It’s the perfect volunteer opportunity and experience for a fundraiser!

Learning opportunities - PAC events provide learning opportunities to all members of our diverse fundraising community, from those new to the profession, to veterans in the field, from in-house fundraisers to consultants, representing the breadth of organizations and missions across the nonprofit sector. There are panel discussions that focus on fundraising tactics and implementation of best practices; learning symposia that offer interactive, in-depth learning sessions with opportunities for targeted audiences to delve deeper into topics; and senior leader convenings offering high-level exploration of management topics. There’s truly something for everyone in our field.

Thought leadership - As we have built out the senior leader roundtables and convenings, we have brought together senior fundraising professionals to share their leadership and management experiences with each other, with opportunities to hear from experts and thought leaders in our sector, and to share their expertise and their perspective. We know that senior leaders are looking to network with their peers who have a shared experience.

Networking – Whether one is looking for a new fundraising job or looking for a mentor, or just looking to meet like-minded professionals, PAC events and the committee provide opportunities to meet with other fundraisers and consultants across the industry, and to find trusted advisors to seek professional advice and inspiration.

Peers, Colleagues, and Friends - And most of all, the PAC community is a place to make friends and find a supportive, collegial environment of fundraising peers and colleagues.  As we like to say - it’s the most fun committee in the chapter!

We are planning a full calendar of events for 2024 to serve our diverse audience of fundraisers across our sector. We hope that you’ll plan to join us for a session, a symposium, or a panel event in the new year. And we are always looking for additional volunteers to join us, so please reach out to admin@nycafp.org if you would like to learn more and to become a committee member!

Mindee H. Barham has dedicated her career to working with organizations whose missions address the needs of under-resourced communities in NYC, across the United States, and globally, through access to education, social services and economic empowerment. She most recently served as the Co-Executive Director and Chief Philanthropy Officer of the Scratch Foundation. Prior to that, she served as the Chief Development Officer for Grameen America, a national, non-profit microfinance organization empowering women who live in poverty to build small businesses to create better lives for their families.

Mindee has over 25 years of nonprofit and development experience and has held key positions in fund development at United Way of New York City, Columbia University, Classroom, Inc., the YMCA of Greater New York, and the I Have a Dream Foundation. Mindee is a board member of the Association of Fundraising Professionals -- NYC Chapter and is Co-Chair of its Professional Advancement Committee.  She holds a Master of Science in Nonprofit Management from the New School and a Bachelor of Arts in Political Science and Hispanic Studies from Northwestern University. Mindee lives on the Upper West Side in New York City with her wife and two teenaged sons, and enjoys spending time at the Jersey shore, traveling, and playing pickleball!

Chapter Leadership Brief 12.1.23

By Pazit Levitan, EdD, CFRE

Fundraising in a crisis differs from typical fundraising because the circumstances and challenges necessitate unique, and more urgent, approaches and considerations. Whether the crisis is a war, a humanitarian emergency, a global pandemic or a natural disaster, we need to respond quickly, leading with confidence, inner strength and flexibility. Here are four key insights guiding me as I engage in emergency fundraising:

1. Plan Less, Do More
​I am not suggesting to ignore the planning phase, but I am recommending to plan differently and to focus on implementation. The fundraising approach should be project-based with a sense of urgency. There is a pressing need to expedite the fundraising process. To do that, it is most expedient to apply fundraising methods that are already familiar and would be suitable for more rapid fulfillment. For example, crowdfunding campaigns or approaching loyal donors, asking for emergency support (or both!) are quick, reliable strategies. Additionally, shortening the approval process is beneficial. Time is of the essence, so it becomes crucial to run your plan by your strategic partners, roll up your sleeves, and maneuver from planning into action. If you are initiating an emergency fundraising campaign, don’t forget to kick-start it with a matching gift that would double or triple the impact.

2. Fundraising for a Specific Remedy
Fundraising with a specific goal is not a new concept. We all know that donors would like to understand where their money goes and how it positively impacts people’s lives. Donors want to know that their contributions directly benefit those affected by the crisis.

When fundraising during a crisis, transparency is especially key. Communication should be frequent, brief, and clear. Ongoing progress reports will be useful in keeping your donors engaged and motivated to follow the campaign. Finally, if you can communicate that 100% of the funding will serve its purpose directly and immediately, it demonstrates the urgency and the high priority of the initiative.

After the emergency fundraising campaign comes to fruition, it is time to share the outcome and thank the donors. Posting a short, authentic video testimonial made by people who benefitted from the emergency fund can make supporters feel good about their charitable gift. People appreciate having the opportunity to aid quickly and effectively, helping those who are struggling for survival.

3. An Extra Dose of Compassion
A crisis puts people on edge. Strong emotions like anger, frustration, helplessness, and worry may arise. As a professional fundraiser, do your best to put politics aside and practice communicating in a compassionate manner. Listening without judgment is a good practice. Compassionate communication creates a comforting, safe space for people to express emotions and be vulnerable. Being a compassionate listener is also about modeling tolerance and respect. This is your time to shine as a leader who cares about the community, appreciates multiple perspectives, and promotes inclusiveness.

4. Rediscover Self-Care
In times of crisis, it is tempting to stay glued to the news, social media, and text messages for minute-by-minute updates. However, try to limit screen time and make sure to take care of yourself. In such high-stress times, personal care helps develop resilience as you continue to advance your organizational mission. Self-care activities such as a walk in the park, exercising, listening to music, meditating, connecting with your loved ones, reading, or taking a hot bath can relax your body and nourish your soul. When you quiet the mind, and integrate movement, nature and positive human connection to your daily routine, you will be more grounded and balanced. Please make sure to take care of your physical and mental health each and every day, especially during stressful times.

In summary, fundraising during a crisis is both a challenge and an opportunity. As nonprofit leaders, we are in a fortunate position to help others. Adapting the fundraising strategy to the unique demands of the community and practicing compassionate communications can make a significant difference in the outcome.

Pazit Levitan, EdD CFRE is a highly seasoned nonprofit executive with deep and wide experience in the field. She serves on the board of AFP-NY and is a proud member of the Mentorship Committee. Her doctoral dissertation (Columbia University, 2022) explores how women become influential leaders on nonprofit boards. Pazit is launching her boutique advisory for nonprofit leaders, where she will inspire success through strategic counsel with proven, practical tactics and a personal approach.

Please feel free to email her at Pazit@Dr-Paz.com

Chapter Leadership Brief 12.1.23

By Mary Whitrow, Content Marketing Manager, iWave

As the year comes to a close and year-end giving campaigns are in full swing, nonprofits are particularly focused on engaging with their donors and ensuring support for their mission and cause. We have all heard about (and experienced) the effectiveness of storytelling and know that it is a powerful tool that can captivate and engage donors. But what makes a story compelling? Here are seven storytelling techniques that can drive donor engagement in year-end fundraising and create a connection that inspires action and in turn, brings about meaningful impact.

1. Know your audience:
Understanding your audience is crucial in crafting a compelling story. By utilizing fundraising intelligence, you can gather valuable external information about your donors, including wealth, biographic, and philanthropic data, as well as their connections and affinity to your cause. This knowledge allows you to tailor your storytelling approach to resonate deeply with your audience's values and priorities.

2. Define your story's goal:
Before crafting your story, identify the specific goal you want to achieve through your fundraising efforts. Whether it's raising funds for a specific program or increasing donor retention, align your story with this objective. This clarity will help you structure your narrative and execute your storytelling efforts successfully.

3. Choose the right timing and communication channel:
Timing and delivery are essential elements of successful storytelling. Consider the most appropriate time to engage your audience based on your goals (before, during, or after a campaign). Choose the communication channels that your audience is most active on, whether it's social media, email newsletters, or personalized direct mail. Don’t be afraid to take a multichannel approach if appropriate; this can help to keep your storytelling fresh and give you a higher chance of finding and connecting with your audience.

4. Use a hook to get your audience's attention:
In a saturated media landscape, capturing your audience's attention quickly is vital. Craft a captivating hook that arouses curiosity or evokes an emotional response. This could be a powerful statistic, an intriguing question, or a compelling visual. Grabbing their attention will ensure they continue reading or listening to your story.

5. Create tension and build to the climax of the story:
A story without conflict lacks depth and fails to evoke emotions. Introduce challenges or obstacles your beneficiaries or organization faces, demonstrating the need for donor support. By building tension, you will engage donors emotionally and create a sense of urgency for their involvement.

6. Be descriptive:
Make your story come alive by using vivid descriptions and immersive storytelling techniques. Paint a picture with words, create characters that your audience can identify with, and be specific when demonstrating the positive impact of your organization's work. Make your story personal for your donor by sharing real-life experiences that might bring out empathy in them.

Hot tip: Generative AI (like NonprofitOS) can help with creating content for campaigns, such as stories, testimonials, specialized appeal letters, and more.

7. End with a positive takeaway:
Leave your audience with a positive takeaway or a clear call to action. After taking your donors on an emotional journey, inspire them to make a difference by supporting your cause. Provide specific ways they can contribute, such as donating, volunteering, or spreading the word. By ending on an uplifting note, you encourage your audience to take action and become part of the solution.

In the world of fundraising, the power of storytelling techniques cannot be underestimated. By knowing your audience, setting clear goals, and choosing the right channels, you can set yourself up to have your story heard. By crafting compelling hooks, building tension, using descriptive language, and ending with positive takeaways, you can create a connection with donors that inspires generosity and drives meaningful impact for your cause.

Want to learn more about how NonprofitOS can help you write content 16X faster? Book a call today.

Mary is a Content Marketing Manager at iWave. She has a business degree and brings a multitude of experience in marketing, education, writing, and editing to her role. Mary is committed to producing content that serves and uplifts nonprofit organizations, and she has a genuine passion for making a positive impact in the nonprofit industry.

Chapter Leadership Brief 11.17.23

By Mike Esposito, CFRE 
AFP-NYC Emerging Leaders & FDRNY Steering Committee Member
Director of Growth and Strategy at Hudson Ferris 

As 2021 drew to a close, I found myself at a crossroads in my fundraising career. I had been fundraising for a nonprofit organization for four years and was unsure of what my next step would be. I asked around and was introduced to the Association of Fundraising Professionals (AFP)-NYC and the Emerging Leaders Committee (ELC). I am incredibly grateful that I found AFP-NYC’s ELC, as it has allowed me to access a diverse network of members, mentorship, and professional development opportunities.

1. Mentorship and Guidance:
Since joining the ELC, I have found the bi-monthly meetings to be excellent opportunities to workshop challenges and brainstorm solutions with fellow members. When I first started as a committee member, I was struck by everyone’s willingness to share their experiences, offer advice, make connections, and provide support. The diverse perspectives and expertise within AFP provided me with a fresh outlook, helping me navigate through times of uncertainty and ultimately make the right decision. For me, these conversations are a true testament to the power of community and peer support that AFP fosters.

2. Collaboration and Partnerships:
Each ELC member is asked to serve as a liaison one of the following subcommittees: Fundraising Day NY (FRDNY), Government Relations, Professional Advancement, I.D.E.A., Membership, and Communications. Over the last two years, I have served as the FRDNY liaison on Fundraising Day New York is the largest single-day conference on philanthropy and is made possible through the diligent and consistent effort of AFP’s Board and volunteers. As the FRDNY liaison, I attended biweekly Steering Committee meetings, met and worked with multiple AFP-NYC Board Members, and provided support with the gamification of the conference’s app.

In addition to working with the FRDNY Steering Committee, I got to collaborate with my fellow ELC members on the two events that the Committee hosts every year: one focused on fundraising education and a networking event. In 2022, for the educational event, we hosted a panel discussion around the good, the bad, and the unknown of emerging fundraising forms. In the weeks and months leading up to each event, I enjoyed working with ELC members to plan the functions, recruit speakers, promote the activities, and solicit sponsors.

3. Knowledge Sharing and Professional Development:
AFP organizes workshops, seminars, and conferences where experts from various sectors of the industry share their insights and best practices. Earlier this year I attended AFP ICON in New Orleans, the world’s #1 fundraising conference, among 3,800 other fundraising professionals from all over the globe. There were countless engaging sessions throughout the multi-day conference, but I want to highlight one that centered ethical fundraising practices. “Cognitive Impairment in Donors: Best Practices & Considerations” led by, Tara Adams and Anthony Pomonis, CFRE, revealed that 1 in 9 people aged 65+ years show signs of cognitive impairment. Their session focused on best practices to utilize as a fundraiser when encountering signs of cognitive impairment in your conversations with donors and responded to questions about how to incorporate these practices in your nonprofit organization. While I had worked with many elderly donors over the years, this session provided invaluable insights into a relatively less-discussed aspect of fundraising. The session expanded my knowledge of solutions that are being developed, as Tara and Anthony are spreading awareness across the country with the goal of creating an ethical framework of best practices for fundraisers.

If you are interested in attending an upcoming AFP conference, I encourage you to register for:

• AFP ICON, April 7-9, 2024, Toronto, Canada
• AFP Fundraising Day, June 14, 2024, New York City
• AFP LEAD, October 2024

If you would like to learn about how to become an ELC member, please reach out to ELC Co-Chair, Brently Winstead (brentlywinstead@gmail.com).

Shout out to Isiah Harris and Jace Prokupek for introducing me to AFP and encouraging me to apply to become an ELC Member! Huge thank you to Deb Brown, Brently Winstead, Caroline Ver Planck, and Victoria Shadle Williams for their support and mentorship over the years.

Mike Esposito, CFRE, is a dedicated nonprofit fundraising professional with nearly a decade of experience in developing innovative strategies for mission-driven organizations. As the founder of Mike Esposito, CFRE LLC, he partners with small to mid-sized nonprofits to enhance their fundraising efforts through tailored solutions, including major gift strategies, comprehensive campaigns, and donor stewardship initiatives. In his role as Co-Chair of AFP-NYC’s Emerging Leaders Committee alongside Brently Winstead, Mike has been instrumental in nurturing the growth and development of emerging leaders in the fundraising field. He also serves on the Board of Directors of ParaCliffHangers, a nonprofit committed to making climbing accessible to everyone, regardless of ability.

Chapter Leadership Brief 11.3.23

By Lynsie Slachetka, Owner/Chief Digital Officer, aJuxt Media Group

The clock is ticking on end-of-year fundraising! As we count down not just to a New Year, but a new annual report, tax filing, or budgetary analysis, nonprofit leaders everywhere are bracing for the holiday season, and with it the rush of year-end giving.

According to the 2023 M+R Benchmarks Report, December giving accounts for roughly one fourth (26%) of annual nonprofit revenue! With Giving Tuesday quickly approaching, and print deadlines for annual appeal mailers looming, one thing is for certain: your team can’t afford for the organization’s year-end marketing to fall flat.

The truth of the matter is that when it comes to empowering your marketing analytics to help tell your nonprofit’s mission and story, it’s not as time consuming or technical as people think.

Here’s three website traffic metrics you can easily check prior to making budget decisions for the upcoming year-end campaign season:

(P.S. They take less than five minutes to check!)

1. Top Referral Source: What tactic is driving traffic to my website and which tactics are converting?
   Before wasting time or money, it’s critical to understand if your paid advertising campaigns, Search Engine Optimization (SEO), various social media platforms or other referral sources are outperforming or underperforming. When you need to decide where to spend advertising dollars, this information is free and right at your fingertips. So often when marketing money is spent we focus on impressions and total clicks. 2024 is the perfect time to start pushing the envelope on measuring true ROI and conversions. You can now see whose “first visit” was because of a paid LinkedIn campaign and if they took the conversion action your brand  would hope for.

 Follow these steps:

 

Pro tip: If your events and conversions aren’t set up in GA4, follow these simple steps to make sure this information is available next quarter!

1. Top Performing Content: What website pages are people visiting?
   Ask yourself, “What’s critical for people to see when they arrive at my website?  If your goal is to drive donations and your giving landing page isn’t in your top pages, you may need to change your outreach efforts. Whatever your reason is for driving your audiences to a page, be sure there’s a clear, visible Call To Action.

Here’s how to pull your top content in GA4 so your nonprofit can leverage similar strategies across your various content platforms.

1. Year Over Year Comparison: How has my organization’s website traffic improved? Has there been a change in referral sources within the last year?
   It’s important to see beyond the micro-monthly trends. We suggest pulling a year over year comparison report. Fluctuation in social media platform deliveries and algorithm shifts on search platforms can impact not just your total website traffic numbers but the composition of the website audience. If you know that most of your donors are local and you are seeing a surge of traffic from overseas, pinpointing which campaign is driving irrelevant traffic can help you make a crucial budget decision or shift a marketing tactic.

Loving this and want more details from your data? Several other default GA4 reports could prove to be helpful for your organization. Here are those report names and the insights they provide:

• Monetization – What is your donors’ level of donation completion ? e.g., do start the donation process and check out immediately or do they leave the website at a specific point in the process?
• Retention – Whether your audience is coming back
  A high retention rate could suggest your website is updated and changing enough that users come back frequently. In the same way, low retention–especially with a short average session duration–suggests that your site is not drawing people in and keeping their interest over time.
• Demographics – Who are your website donors?
  Does your app draw in more teenagers or middle-aged individuals than your website? If, for instance, you have a significantly lower percentage of 40-50 year olds visiting your app, the design of the site, content on your site, or other marketing materials may not appeal to this demographic.
• Tech – What technology are your customers using
  Do you have more mobile users than desktop users? Does a specific browser have an extra high bounce rate or low engagement? If so, you may need to check your site’s performance on that browser and adjust accordingly.

If there are reports mentioned above that you plan to check regularly or need to share with fellow board members consider using the free Looker Studio tool to pull the data relevant to your organization’s goals into a single easy to read space.

It may not seem like you have the time to check these metrics, but when time is money, like it so often is in the fundraising space, your time is valuable and your metrics matter.

If you’re looking for year-end campaign support, metrics mastery, a 2024 social media strategy, or just a sounding board for your marketing needs, our team is here to help. Check us out online at aJuxt.com.

Lynsie Slachetka
Lynsie is an adventurous audience development specialist, social media strategist and integrated marketing professional whose motto is to keep it “Targeted, Focused, and Strategic. Then the brand story can be heard.” Lynsie is known for diving into analytics and finding the hidden egg that unlocks authentic brand audience engagement. 
Lynsie’s career in communications spans over a decade. She has extensive knowledge in digital advertising, search engine optimization, social media management, and brand reputation management. Lynsie worked for Hearst Digital Media Services and was co-owner of a Tallahassee-based marketing agency, Voxy Media Group, before stepping away for new ventures. She’s a Midwestern gal with a heart for the world. Lynsie loves communications—the art of effective advertising. She also loves her kids, hubby, kayaking and exploring. Her motto is: “Nothing is impossible if you just start it.”

Chapter Leadership Brief 11.3.23

By Rafi Kronzon: CEO, Altourage

Nonprofit organizations are becoming more reliant on technology to accomplish their missions. From fundraising efforts to program delivery, the role of IT in nonprofits has grown significantly. However, with the growth of technology comes the need for a robust IT and cybersecurity strategy to safeguard sensitive data and ensure the organization's continued success.

In this article, we will explore the essential components of a successful IT and cybersecurity strategy for nonprofit organizations, emphasizing the unique challenges and considerations that set them apart from for-profit entities.

 

Understanding Nonprofit-Specific Risks

Nonprofits face a range of unique risks and challenges in the realm of IT and cybersecurity. It is crucial to recognize and understand these issues in order to build a strategy that is tailored to the specific needs of the organization.

Regulatory Compliance
Nonprofits, just like their for-profit counterparts, must adhere to various regulatory requirements, such as data protection laws, tax regulations, and grant compliance. Noncompliance can result in severe consequences, including legal issues and damage to the organization's reputation.

Limited Resources
One of the primary challenges nonprofits face is the constraint of limited resources, both in terms of finances and skilled IT staff. These constraints often make it difficult to invest in the latest cybersecurity technologies and personnel.

Mission Fulfillment
Unlike for-profit companies, nonprofits must always prioritize their mission. This can sometimes lead to a perceived trade-off between robust cybersecurity measures and fulfilling the organization's core goals. Striking the right balance is critical.

 

Building a Comprehensive IT and Cybersecurity Strategy

To develop a successful IT and cybersecurity strategy for nonprofit organizations, several key components need to be addressed. Let's explore these elements in detail:

Risk Assessment
The foundation of any effective IT and cybersecurity strategy is a thorough risk assessment. This process involves identifying and evaluating the specific risks that your nonprofit organization faces. It should take into account factors such as the sensitivity of your data, the types of threats you might encounter, and your compliance obligations. Understanding your unique risks will guide the rest of your strategy.

Governance and Leadership
Strong governance is crucial in the nonprofit sector. Ensure that your organization has a clear leadership structure responsible for overseeing IT and cybersecurity. This includes appointing a dedicated Chief Information Officer (CIO) or Chief Information Security Officer (CISO) and involving the board of directors in making critical decisions related to IT and cybersecurity.

Policies and Procedures
Develop and implement robust IT and cybersecurity policies and procedures tailored to your organization's specific needs. These should cover data handling, access controls, incident response, and compliance with relevant regulations. Training and education programs are also essential to ensure staff understand and follow these policies.

Technology Infrastructure
Given limited resources, nonprofit organizations should carefully consider their technology investments. Prioritize essential security tools such as firewalls, intrusion detection systems, and encryption, while also considering cloud-based solutions that can offer scalability and cost-effectiveness. Regularly update and patch software and systems to protect against known vulnerabilities.

Data Protection
Nonprofits often handle sensitive donor and beneficiary data. Implement strong data protection measures, including encryption and regular data backups. Ensure that data access is restricted to authorized personnel only, and establish clear procedures for data disposal when it is no longer needed.

Vendor Management
Many nonprofits rely on third-party vendors for IT services and software. It's vital to assess the security practices of these vendors and ensure they align with your organization's security standards. Create vendor management policies to guide these relationships.

Compliance and Reporting
Stay vigilant about compliance with applicable regulations, such as data protection laws and tax codes. Keep records of your compliance efforts and regularly review and update your policies to reflect any changes in the regulatory environment. Transparency and accountability are key when it comes to compliance reporting.

Incident Response
Develop a comprehensive incident response plan to address security breaches and data incidents promptly. Your plan should outline the steps to take in case of a breach, including notifying affected parties, regulatory authorities, and donors. Test this plan regularly to ensure it is effective.

Training and Awareness
Cybersecurity awareness and training are essential for all staff members, from the executive team to volunteers. Raise awareness about the importance of cybersecurity and the role everyone plays in protecting the organization. Conduct regular training sessions to keep staff updated on the latest threats and best practices.

Monitoring and Evaluation
Regularly monitor your IT infrastructure for security vulnerabilities and anomalous activities. Use intrusion detection and prevention systems to help identify potential threats. Continuously evaluate and update your strategy to adapt to the evolving threat landscape.
 

Balancing Cybersecurity with Mission Fulfillment

One of the most significant challenges for nonprofit organizations is finding the right balance between cybersecurity and mission fulfillment. While security is essential, it should not impede the organization's primary objectives. Here are some strategies to strike that balance:

Prioritize Critical Assets
Identify and prioritize the most critical assets and data that require the highest level of protection. This allows you to allocate resources more efficiently and focus your cybersecurity efforts where they are needed most.

Engage Stakeholders
Involve your donors and stakeholders in discussions about the importance of cybersecurity. By making them aware of the risks and the measures you are taking to protect their information, you can build trust and support for your cybersecurity initiatives.

Continual Improvement
Treat cybersecurity as an ongoing process of improvement rather than a one-time effort. Regularly reassess your risks and security measures and adapt as necessary. This allows you to remain agile and responsive to changing circumstances.


Conclusion

Developing a comprehensive IT and cybersecurity strategy for nonprofit organizations is a complex and ongoing process that requires careful consideration of the unique risks and challenges these organizations face. While limited resources and the need to prioritize mission fulfillment may present significant hurdles, nonprofits can build strong and effective cybersecurity programs with the right approach. By conducting risk assessments, implementing strong governance, and striking a balance between cybersecurity and mission fulfillment, nonprofit organizations can safeguard their data and reputation, ultimately allowing them to focus on what they do best—making a positive impact on the world.

Rafi Kronzon
Rafi Kronzon is the CEO of Altourage, an IT & Cybersecurity provider, with a focus on the Nonprofit sector. Altourage offers Support Services, Cybersecurity Solutions, Cloud & Infrastructure Management and Business Transformation Consulting. www.Altourage.com

Chapter Leadership Brief 10.20.23

By Bre Alexander, Content Marketing Manager, iWave

In the philanthropic world, one day stands out as a nod to hope and giving, pulling on heartstrings and opening wallets – GivingTuesday.

Conceived in 2012 as a simple idea: a day that encourages people to do good. GivingTuesday caught on and has grown worldwide, inspiring hundreds of millions of people to give, collaborate, and celebrate generosity.

As the aroma of leftover turkey slowly fades, many nonprofit practitioners will find themselves navigating the dynamic landscape of the nonprofit sector during this holiday season.

Once your campaign ends, you're faced with a list of donors, a mix of new supporters and existing friends. The question looms, "Now what"?

Display Your Gratitude

Cultivating a sense of appreciation is just as important as cultivating donors and aids in boosting donor engagement and retention. To keep your donors happy and inspire continued or additional support, express your gratitude for them!

37% of donors are annoyed when organizations fail to acknowledge their contributions. Even if the other 63% don't express annoyance, the absence of appreciation can influence if they give again. Moreover, 65% of donors are willing to give more if they understand how their contributions helped!

So, how can you ensure your donors are happy and feel valued? The solution may be as straightforward as sending a personalized thank you letter outlining the positive impacts of their generosity.

Share Statistics
Many donors donate to specific organizations or missions because they want to be a part of something bigger than themselves, they want to aid in bringing forth the change they wish to see in the world.

Help them feel part of the bigger picture and keep donors engaged by sharing post-GivingTuesday statistics. This is also an excellent opportunity to drum up FOMO (fear of missing out) for next year's efforts!

Some types of stats you could consider sharing:

• Total amount raised: reinforcing the collective impact they've had on your mission
• Social media engagement: such as the number of likes, shares, and comments.
• Impact metrics: Number of people helped, animals rescued, meals provided.
• New donors: How many new donors through GivingTuesday efforts
• Campaign goal: Did you reach it? Are you just shy of hitting it? Share with your base.
• Year-over-year growth: Compare last year's statistics to this year's statistics to display the increase in support.

Tip: share statistics in a visually appealing and easy-to-follow format. Potentials include charts, simple text or infographics. Share them across various channels such as social media, email and your website.

Retain Your New Donors

You've thanked your donors and shared important statistics with them, but what else can you do to ensure your new donors become life-long supporters?

Donor retention involves several factors. Here are some suggestions to help improve your donor retention rates:

Communicate clearly and directly with your donors - Evaluate your broader communications. Consider your usage of social media. Are you sharing content that provides donors with insights into your day-to-day? Can your donors gain a window into your organization by following you? Are you effectively displaying your actions and the reasoning behind them?

Acknowledge your donors - As previously mentioned, expressing gratitude and acknowledging your donors increases retention rates. What other strategies can you employ? Implementing a new donor welcome series of emails can give your new supporters a glimpse into your organization and provide them with a sense of being part of your community.

Stay on top of recurring donation plans - look for potential churn. For instance, it's common to have higher turn rates among monthly donors in January compared to other months. Keeping track of things like up-to-date contact information and payment information can help reduce churn. When you understand this data, you can take measures to reach out ahead.

Gather Data and Feedback - This concept can be used to dig into the donor experience with any organization. Taking the initiative to solicit feedback conveys your commitment to enhancing the donor experience and your readiness to heed their input.

Remember that the success of your nonprofit isn't just measured by how much money is raised but also by the lasting relationships built with donors and the positive impact achieved through their support.

Evaluate and Prepare for Next Year

Evaluating the performance of your GivingTuesday campaign is a critical step to ensuring the success and impact of your efforts. It allows you to learn from your successes and missteps, make data-driven decisions, and improve your strategies for future campaigns.

Before assessing what worked and didn't, revisit your pre-campaign goals and objectives.

If you shared statistics with your donors, you'll already have begun collecting relevant data and metrics from your GivingTuesday campaign. Collect data pertinent to your campaign, such as website traffic, social media engagement, donation amounts, email open rates, and more. Dive deep into your metrics to evaluate your performance. Did you meet or exceed your KPIs? How can you ensure you do in future?

Break your data into segments, such as demographics, content types and referral sources. This will help you identify which segments and strategies were most effective with your audience.

Once you clearly understand what worked and what didn't, use this data to refine strategies for your next campaign. Adjust your KPIs, objectives, and budget accordingly. Implement the lessons you've learned to maximize success!

GivingTuesday is not just about the day itself; it's about the lasting impact nonprofits create through their actions. After a successful campaign:

• Be diligent in thanking your donors.
• Share statistics.
• Focus on retaining your new donors.

It doesn't stop there! To ensure greater success in future campaigns, evaluate and learn from past campaigns. GivingTuesday is not just a day; it's a movement that keeps on giving.

Chapter Leadership Brief 10.20.23

 

In 2020, during the height of the global pandemic, Emily Ades and Mindy Wigutow founded IMPACT 100 NYC, where they envision fostering a culture of communal giving by cultivating a community of women who want their philanthropic donations to do more and mean more. Emily and Mindy have a meaningful history as catalysts for change in their communities. Emily has devoted all her professional endeavors to the field of education and nonprofit management. Currently, she works as the inaugural Director of The Kinnect Foundation, the nonprofit arm of the fashion brand, Kith leveraging the brand to make a social impact and transformative change that helps communities overcome adversity and thrive. Mindy is an attorney with real estate and commercial litigation experience who currently works in Higher Ed admissions inspiring the future leaders in law and community organizing.

How long have you been friends and how did the friendship start?
Mindy: We have been friends for almost 20 years. We were “set-up” by a mutual friend because we both had kids the same age, Egyptian mothers-in-law and big, loud families.

Emily: We bonded instantly over our love of travel, NY-style sarcasm, and ethnic foods. Most of all, I knew I had met “my people” when I found someone who volunteers in her community as much as I do.

How did you learn about Impact 100?
Mindy: My friend, Jennifer Kasmin, introduced me to the concept. She had been looking to start Impact 100 NYC, though didn’t have the bandwidth to do it alone. I thought it was a great idea, and Emily and I decided to give it a try. Emily, Jennifer, and I traveled to a kick-off in Fairfield Connecticut in November of 2019. We were so inspired that on the drive home we created a strategic plan! And even though the pandemic shifted our plans, we were determined to launch by Summer 2020, delaying was never an option.

What is the mission and structure of Impact 100 NYC?
Mindy: By harnessing the power of collective giving and collaborative action, Impact 100 NYC unites women across the five boroughs to fund transformative change that helps the people and communities of NYC overcome adversity and thrive. Impact 100 NYC is an all-women, all-volunteer philanthropic giving circle. Each member contributes an annual donation of $1,000, which we aggregate into high-impact grants of $100,000 to fund new or innovative programs. The number of $100,000 grants depends on the number of members. All members can participate in the grant review process, select the finalists, and determine the grant recipients. Impact 100 NYC is a nonprofit organization, and all donations are fully tax-deductible to the full extent of the law. Every dollar of every donation goes directly to NYC nonprofits.

Emily: For young philanthropists under 18, we have nextgen, our teen chapter that promotes social impact and community service. It is a wonderful way to learn about nonprofits and meet like-minded teens in NYC. In 2022, their inaugural year, they gave a $7,000 grant to DayOne, a nonprofit that partners with youth to end dating abuse and domestic violence through community education, supportive services, and legal advocacy. This year, they granted $7,000 to Teens for Food Justice, a school-based hydroponic farm program increasing access to fresh, healthy food for low-income communities.

What is the make-up of the membership and the benefits?
Mindy: At our core, we are connected by a desire to make a transformational impact on the city we love, which has brought together a diverse group of women of different ages, backgrounds, and lived experiences. In our inaugural year, 2020 – yes, we launched in March, one week before the NYC shut-down – we had 147 members ranging in age from 20-82. Now entering our fourth year, we are close to 300 members who either reside, work, play or want to support our work in NYC. Our desire is to democratize philanthropy and welcome as many different voices and perspectives as possible.

Emily: The wonderful thing about Impact 100 NYC is that each member can choose their own level of involvement. Some members just like knowing that 100% of their donation will be put to good use in their own community following the “Give Where You Live” principle. For those who want to be more directly involved, opportunities range from participating in our rigorous grant review process, to serving on committees to volunteer, education and networking events throughout the year. And, no matter a member’s level of engagement, she has a vote in selecting the $100,000 grant recipients, which we announce at our inspiring annual event, The Big Give.

Tell us what you’ve done so far and what are your goals for 2024?
Mindy: To date we are thrilled to have collectively granted $649,000 to outstanding NYC nonprofits. Through volunteering with these organizations, we have seen first-hand the need they face and the good they do. Each $1,000 in is $1,000 out, so with each 100 members, we are able to award another transformative grant of $100,000. Our dream for 2024 is to increase membership to over 300 members and award three $100,000 grants.

Emily: By aggregating individual giving into high-impact grants, we connect members to each other, to NYC nonprofits and to the communities they serve. Impact 100 NYC empowers diverse women across the five boroughs to be changemakers by working and giving together to transform NYC communities through lasting impact. And, together through collaborative giving, decision-making and volunteering, we each become transformational forces in our own communities and in our own lives. Impact 100 NYC members have supported our grant recipients by serving as mentors, mock interviewers, career panelists, community service program builders, internship providers, garden weeders, bottle and can recyclers and so much more!

Can you speak about the grants process?
Mindy: The grant cycle opens each October with nonprofits submitting a Letter of Intent (LOI) as the first step in the application process. In their LOI, each nonprofit describes the specific program or initiative they would fund if awarded a $100,000 Innovation Grant. A committee of members vets these interested nonprofits and determines who receives invitations to move on to the full grant proposal stage. Members then review full proposals by sitting on "Grant Review Committees," which winnow down the applicants and select a finalist based on the strength of their proposed project. Annually, in May, the general membership votes from among these finalists to determine the $100,000 Innovation Grant recipients. The grant process exposes and educates our members about grant-making and the work nonprofits are doing in our city as well as provides each member with a voice in the decision-making process.

Emily: For 2024 grants, the LOI is due Tuesday, November 7, 2023, by 11:59 PM. By Monday, January 8, 2024, we will notify those nonprofits receiving invitations to submit full proposals. Full proposals are due Thursday, February 1, 2024, by 11:59 PM. Once we select our grantees in May, they become our nonprofit partners. We closely monitor and measure progress for the stated program against its goals for over two years. Additionally, the nonprofits provide our members with a variety of community service opportunities throughout the year.

How does it feel now that Impact 100 NYC has grown from three changemakers to nearly 300?

Emily: We are so thrilled about how far we’ve come and how our funds have already transformed our nonprofit partners and communities! Our $100,000 Innovation Grants funded the construction of a dedicated cabin at Fiver Children’s Foundation’s summer camp that provides resources to assist high school juniors and seniors in their planning for careers or college; enabled Futures and Options to launch “Get Ahead in Healthcare” to expose high school students to careers through internships, speakers and expos; started an adoption-competent therapy practice helping both parents and children for You Gotta Believe, a foster care adoption agency. Starting this year, Harlem Grown will use its $100,000 grant to expand their outreach in nutrition education by starting an after-school program. And, through its $100,000 grant, Sure We Can will develop another safe, supportive redemption site for canners who make their living from recycling bottles and cans.

Mindy: Over the years we have met and learned from remarkable and remarkably giving women at Impact 100 chapters across the country. It feels immensely gratifying to have also assembled a membership of fantastic, talented women in our great city. The formula is simple: More members mean more grants and more impact!

How can nonprofits apply and women become members?
To apply for a grant click here. For membership and registration information click here.

Chapter Leadership Brief 10.06.2023

By Rafi Kronzon, CEO, Altourage

Nonprofit organizations have become prime targets for cyberattacks, often finding themselves in the crosshairs of malicious actors seeking to exploit vulnerabilities in their systems and steal sensitive data. These nonprofits, driven by their noble missions to make a positive impact on society, are confronting a sinister reality: cybersecurity horror stories that can wreak havoc on their operations and tarnish their reputations. 

From data breaches exposing donors' personal information to crippling ransomware attacks that paralyze vital services, these harrowing tales serve as cautionary reminders of the urgent need for robust cybersecurity measures within the nonprofit sector. 

In this article, we delve into some of the most chilling cybersecurity incidents faced by nonprofit organizations and, more importantly, provide actionable insights on how they can fortify their defenses to avoid becoming the next victim of this digital nightmare.

The Tale of Stolen Donor Data

A common horror story involves a nonprofit falling victim to a massive data breach. Cybercriminals infiltrate the organization's database and steal sensitive donor information, including names, addresses, phone numbers, and even credit card details. This kind of breach not only puts the privacy of donors at risk, but also erodes the trust the nonprofit has likely worked hard to build over the years.

How to avoid it:

1. Regularly update and patch your software and systems to protect against vulnerabilities.
2. Implement robust encryption measures to safeguard sensitive donor information.
3. Conduct thorough security audits and penetration tests to identify and rectify potential weaknesses.
4. Educate your staff and volunteers about the importance of data security and the risks of phishing attacks.

Ransomware Nightmare

Imagine the horror of a nonprofit organization waking up to find that all their files and databases have been encrypted and held hostage by ransomware attackers. The criminals demand a hefty ransom in exchange for the decryption key, putting the organization in a dire situation. The nonprofit has no choice but to pay the ransom, draining valuable resources that could have been used for their mission.

How to avoid it:

1. Regularly back up all critical data and store it in offline or secure cloud locations.
2. Install reputable antivirus and anti-malware software to detect and prevent ransomware attacks.
3. Educate staff on recognizing phishing emails and suspicious attachments.
4. Develop an incident response plan to quickly contain and mitigate the effects of a ransomware attack.

Phishing Expedition

Even a nonprofit organization's most savvy employees can be victim to a cleverly crafted phishing email. The attackers impersonated a trusted colleague and tricked employees into revealing login credentials. Armed with these credentials, the cybercriminals gained unauthorized access to the organization's network, siphoning funds from accounts and causing extensive damage.

How to avoid it:

1. Train employees to recognize phishing attempts and provide regular refresher courses.
2. Implement multi-factor authentication (MFA) to add an extra layer of security to login processes.
3. Establish strict access controls and limit access to sensitive systems and data.
4. Conduct phishing simulation exercises to assess staff readiness and identify areas for improvement.

Social Media Hijacking

A nonprofit organization's social media accounts can be prime targets to be hijacked by cybercriminals. The attackers can post false information and solicit funds under the organization's name, damaging its reputation and causing confusion among supporters. It can take several days to regain control of the accounts and restore trust, and by that point, significant damage can already be done.

How to avoid it:

1. Enable two-factor authentication (2FA) on all social media accounts to prevent unauthorized access.
2. Monitor social media channels regularly for suspicious activity and unauthorized posts.
3. Educate your social media managers on the importance of strong password management.
4. Develop a social media crisis communication plan to respond quickly to account breaches.

Insider Threats Unveiled

One of the most harrowing tales of cybersecurity horror involves an insider threat within a nonprofit organization. An employee with access to sensitive information and data decides to misuse this privilege for personal gain. The employee steals donor data and confidential documents, causing significant damage to the organization's reputation and donor trust.

How to avoid it:

1. Conduct thorough background checks and reference checks on all employees and volunteers.
2. Implement strict access controls and limit access to sensitive information based on job roles.
3. Continuously monitor and audit user activity within your organization's systems.
4. Encourage a culture of trust, but verify employee actions through regular reviews.

Conclusion

These horrifying, but not uncommon, cybersecurity stories from nonprofit organizations should serve as cautionary tales for all. The evolving threat landscape makes it imperative for nonprofits to take proactive steps to protect their data, reputation, and mission.

By implementing robust cybersecurity measures, training staff, and staying vigilant, nonprofits can ensure they are not the next victims of cyberattacks.

Here are some high-level key takeaways to help nonprofit organizations avoid becoming horror stories themselves:

1. Prioritize cybersecurity as a critical aspect of your organization's operations.
2. Invest in cybersecurity infrastructure and regularly update systems and software.
3. Educate staff, volunteers, and stakeholders about the risks of cyberattacks and the importance of following security protocols.
4. Develop and practice an incident response plan to mitigate the impact of potential breaches.
5. Monitor your organization's digital footprint and respond promptly to any signs of suspicious activity.

Rafi Kronzon
Rafi Kronzon is the CEO of Altourage, an IT & Cybersecurity provider, with a focus on the Nonprofit sector. Altourage offers Support Services, Cybersecurity Solutions, Cloud & Infrastructure Management and Business Transformation Consulting. www.Altourage.com

Chapter Leadership Brief 9.8.2023

By: Bre Alexander
Content Marketing Manager, iWave

Giving is an inherent part of human nature, driven by the desire to improve the world. While pursuing world betterment remains a driving force, deeper motivations have emerged – reward and social connection.

As we explore the reasoning behind giving, we uncover that beneath the surface, the emotional gratification we receive from kindness motivates us.

Let’s dive in.

Why Do People Give?

Like many of us, donors and volunteers are motivated to make the world a better place. It’s what you should do, after all. However, that’s not the primary motivator for generosity. The biggest motivator for charitable giving is reward and social attachment. We give because it feels good. Those good vibes connect us to others. While perhaps viewed as a selfish motivation, it simply means people feel happy when they’re being kind, and that’s pretty rad.

Giving to charity shapes and strengthens our values. Humans have a moral compass that directs us to help others. Another main reason that donors give is that they were asked! Don’t underestimate the power of asking!

Top Reasons People Give

We understand why people give, but what are the primary motivators for giving?

Drawing from the Network For Good’s survey of 3,000 donors, let's delve into the top seven reasons why donors give:

1. Donors are mission-driven
Mission-driven Donors have a deep-seated alignment with an organization's goals, values, and purpose. They are drawn to causes that resonate with their personal beliefs and convictions.

2. Donors trust your organization
Trust is the foundation of any successful relationship. This is true of the donor-nonprofit dynamic. Donors who trust your organization believe in your integrity, transparency, and effective use of resources.

3. Donors understand their impact
Donors who understand the impact and importance of their contributions are more likely to remain engaged and motivated to give. They seek clarification on how their support has led to positive change and improvements.

4. Donors have a personal connection to your cause
A personal connection, like a family member or themselves, receiving your services is a potent driver for donor engagement. Donors who share a personal history or emotional tie to your organization's mission will likely be more invested.

5. Donors want to be a part of something meaningful
We all want to be part of something larger than ourselves. This is especially true when it comes to your donors. They are motivated to contribute to meaningful change and positive impact.

6. Donors are engaged
Engaged donors are involved beyond the act of giving. They participate in events, volunteer, and assist with fundraising campaigns. These donors have a vested interest in the organization's activities.

7. Donors want tax benefits
A more practical motivator, the want for tax benefits remains a factor in charitable giving. Donors will often take advantage of tax deductions to maximize the impact of their contributions. However, it's important to remember that while tax benefits may initially attract donors, it's other factors that ultimately sustain their support over time.

Strategies for Distinctiveness in a Crowded Landscape

Many donors generously support more than one nonprofit, and that’s great. But how do you ensure that your nonprofit is included? Just like in sales showcasing your uniqueness and how your organization wholeheartedly fulfills its mission is crucial.

Crafting a Compelling Proposition: Clearly outline what sets your organization apart and how it achieves its mission. This should be a concise, compelling statement that shines a light on your achievements.

Know your target audience: Understand their pain points, preferences, and behaviors. Tailor your messaging to resonate with their specific desires, values, and needs.

Personalization: Personalization shows that you care about the individual. Thanking your donors can go a long way in ensuring your donors return and spread the word about your cause.

Transparency and Trust: Build trust in your organization by being transparent with what’s going on behind the scenes. Let your donors know what you’re doing and what’s needed. Transparency and trust will help you build lasting donor relationships.

Social proof: Showcase positive feedback, testimonials, case studies and endorsements from happy volunteers and donors.

Unique Branding and Identity: Develop a memorable, distinctive identity that reflects your values as an organization that will resonate with your target audience. You want to be instantly recognizable in the mix.

By embracing the intricacies of giving and integrating strategies highlighting your organization’s individuality, you pave the way for a culture of enduring donor support. This journey is a testament to the multi-faceted nature of human generosity – a journey that intertwines selflessness, personal fulfillment, and a shared commitment to creating a better world.

Bre Alexander

Bre Alexander is a content marketing manager at iWave. She has a diploma in Marketing and Advertising Management and has found her passion for empowering nonprofit organizations through her work. A self-proclaimed geek, Bre has used her unique skill set and experience to create engaging content and help implement new processes. Bre is outgoing, creative, and determined to continuously learn and grow.