Chapter Leadership Brief 11.3.23

By Rafi Kronzon: CEO, Altourage

Nonprofit organizations are becoming more reliant on technology to accomplish their missions. From fundraising efforts to program delivery, the role of IT in nonprofits has grown significantly. However, with the growth of technology comes the need for a robust IT and cybersecurity strategy to safeguard sensitive data and ensure the organization's continued success.

In this article, we will explore the essential components of a successful IT and cybersecurity strategy for nonprofit organizations, emphasizing the unique challenges and considerations that set them apart from for-profit entities.

 

Understanding Nonprofit-Specific Risks

Nonprofits face a range of unique risks and challenges in the realm of IT and cybersecurity. It is crucial to recognize and understand these issues in order to build a strategy that is tailored to the specific needs of the organization.

Regulatory Compliance
Nonprofits, just like their for-profit counterparts, must adhere to various regulatory requirements, such as data protection laws, tax regulations, and grant compliance. Noncompliance can result in severe consequences, including legal issues and damage to the organization's reputation.

Limited Resources
One of the primary challenges nonprofits face is the constraint of limited resources, both in terms of finances and skilled IT staff. These constraints often make it difficult to invest in the latest cybersecurity technologies and personnel.

Mission Fulfillment
Unlike for-profit companies, nonprofits must always prioritize their mission. This can sometimes lead to a perceived trade-off between robust cybersecurity measures and fulfilling the organization's core goals. Striking the right balance is critical.

 

Building a Comprehensive IT and Cybersecurity Strategy

To develop a successful IT and cybersecurity strategy for nonprofit organizations, several key components need to be addressed. Let's explore these elements in detail:

Risk Assessment
The foundation of any effective IT and cybersecurity strategy is a thorough risk assessment. This process involves identifying and evaluating the specific risks that your nonprofit organization faces. It should take into account factors such as the sensitivity of your data, the types of threats you might encounter, and your compliance obligations. Understanding your unique risks will guide the rest of your strategy.

Governance and Leadership
Strong governance is crucial in the nonprofit sector. Ensure that your organization has a clear leadership structure responsible for overseeing IT and cybersecurity. This includes appointing a dedicated Chief Information Officer (CIO) or Chief Information Security Officer (CISO) and involving the board of directors in making critical decisions related to IT and cybersecurity.

Policies and Procedures
Develop and implement robust IT and cybersecurity policies and procedures tailored to your organization's specific needs. These should cover data handling, access controls, incident response, and compliance with relevant regulations. Training and education programs are also essential to ensure staff understand and follow these policies.

Technology Infrastructure
Given limited resources, nonprofit organizations should carefully consider their technology investments. Prioritize essential security tools such as firewalls, intrusion detection systems, and encryption, while also considering cloud-based solutions that can offer scalability and cost-effectiveness. Regularly update and patch software and systems to protect against known vulnerabilities.

Data Protection
Nonprofits often handle sensitive donor and beneficiary data. Implement strong data protection measures, including encryption and regular data backups. Ensure that data access is restricted to authorized personnel only, and establish clear procedures for data disposal when it is no longer needed.

Vendor Management
Many nonprofits rely on third-party vendors for IT services and software. It's vital to assess the security practices of these vendors and ensure they align with your organization's security standards. Create vendor management policies to guide these relationships.

Compliance and Reporting
Stay vigilant about compliance with applicable regulations, such as data protection laws and tax codes. Keep records of your compliance efforts and regularly review and update your policies to reflect any changes in the regulatory environment. Transparency and accountability are key when it comes to compliance reporting.

Incident Response
Develop a comprehensive incident response plan to address security breaches and data incidents promptly. Your plan should outline the steps to take in case of a breach, including notifying affected parties, regulatory authorities, and donors. Test this plan regularly to ensure it is effective.

Training and Awareness
Cybersecurity awareness and training are essential for all staff members, from the executive team to volunteers. Raise awareness about the importance of cybersecurity and the role everyone plays in protecting the organization. Conduct regular training sessions to keep staff updated on the latest threats and best practices.

Monitoring and Evaluation
Regularly monitor your IT infrastructure for security vulnerabilities and anomalous activities. Use intrusion detection and prevention systems to help identify potential threats. Continuously evaluate and update your strategy to adapt to the evolving threat landscape.
 

Balancing Cybersecurity with Mission Fulfillment

One of the most significant challenges for nonprofit organizations is finding the right balance between cybersecurity and mission fulfillment. While security is essential, it should not impede the organization's primary objectives. Here are some strategies to strike that balance:

Prioritize Critical Assets
Identify and prioritize the most critical assets and data that require the highest level of protection. This allows you to allocate resources more efficiently and focus your cybersecurity efforts where they are needed most.

Engage Stakeholders
Involve your donors and stakeholders in discussions about the importance of cybersecurity. By making them aware of the risks and the measures you are taking to protect their information, you can build trust and support for your cybersecurity initiatives.

Continual Improvement
Treat cybersecurity as an ongoing process of improvement rather than a one-time effort. Regularly reassess your risks and security measures and adapt as necessary. This allows you to remain agile and responsive to changing circumstances.


Conclusion

Developing a comprehensive IT and cybersecurity strategy for nonprofit organizations is a complex and ongoing process that requires careful consideration of the unique risks and challenges these organizations face. While limited resources and the need to prioritize mission fulfillment may present significant hurdles, nonprofits can build strong and effective cybersecurity programs with the right approach. By conducting risk assessments, implementing strong governance, and striking a balance between cybersecurity and mission fulfillment, nonprofit organizations can safeguard their data and reputation, ultimately allowing them to focus on what they do best—making a positive impact on the world.

Rafi Kronzon
Rafi Kronzon is the CEO of Altourage, an IT & Cybersecurity provider, with a focus on the Nonprofit sector. Altourage offers Support Services, Cybersecurity Solutions, Cloud & Infrastructure Management and Business Transformation Consulting. www.Altourage.com

Chapter Leadership Brief 10.20.23

By Bre Alexander, Content Marketing Manager, iWave

In the philanthropic world, one day stands out as a nod to hope and giving, pulling on heartstrings and opening wallets – GivingTuesday.

Conceived in 2012 as a simple idea: a day that encourages people to do good. GivingTuesday caught on and has grown worldwide, inspiring hundreds of millions of people to give, collaborate, and celebrate generosity.

As the aroma of leftover turkey slowly fades, many nonprofit practitioners will find themselves navigating the dynamic landscape of the nonprofit sector during this holiday season.

Once your campaign ends, you're faced with a list of donors, a mix of new supporters and existing friends. The question looms, "Now what"?

Display Your Gratitude

Cultivating a sense of appreciation is just as important as cultivating donors and aids in boosting donor engagement and retention. To keep your donors happy and inspire continued or additional support, express your gratitude for them!

37% of donors are annoyed when organizations fail to acknowledge their contributions. Even if the other 63% don't express annoyance, the absence of appreciation can influence if they give again. Moreover, 65% of donors are willing to give more if they understand how their contributions helped!

So, how can you ensure your donors are happy and feel valued? The solution may be as straightforward as sending a personalized thank you letter outlining the positive impacts of their generosity.

Share Statistics
Many donors donate to specific organizations or missions because they want to be a part of something bigger than themselves, they want to aid in bringing forth the change they wish to see in the world.

Help them feel part of the bigger picture and keep donors engaged by sharing post-GivingTuesday statistics. This is also an excellent opportunity to drum up FOMO (fear of missing out) for next year's efforts!

Some types of stats you could consider sharing:

• Total amount raised: reinforcing the collective impact they've had on your mission
• Social media engagement: such as the number of likes, shares, and comments.
• Impact metrics: Number of people helped, animals rescued, meals provided.
• New donors: How many new donors through GivingTuesday efforts
• Campaign goal: Did you reach it? Are you just shy of hitting it? Share with your base.
• Year-over-year growth: Compare last year's statistics to this year's statistics to display the increase in support.

Tip: share statistics in a visually appealing and easy-to-follow format. Potentials include charts, simple text or infographics. Share them across various channels such as social media, email and your website.

Retain Your New Donors

You've thanked your donors and shared important statistics with them, but what else can you do to ensure your new donors become life-long supporters?

Donor retention involves several factors. Here are some suggestions to help improve your donor retention rates:

Communicate clearly and directly with your donors - Evaluate your broader communications. Consider your usage of social media. Are you sharing content that provides donors with insights into your day-to-day? Can your donors gain a window into your organization by following you? Are you effectively displaying your actions and the reasoning behind them?

Acknowledge your donors - As previously mentioned, expressing gratitude and acknowledging your donors increases retention rates. What other strategies can you employ? Implementing a new donor welcome series of emails can give your new supporters a glimpse into your organization and provide them with a sense of being part of your community.

Stay on top of recurring donation plans - look for potential churn. For instance, it's common to have higher turn rates among monthly donors in January compared to other months. Keeping track of things like up-to-date contact information and payment information can help reduce churn. When you understand this data, you can take measures to reach out ahead.

Gather Data and Feedback - This concept can be used to dig into the donor experience with any organization. Taking the initiative to solicit feedback conveys your commitment to enhancing the donor experience and your readiness to heed their input.

Remember that the success of your nonprofit isn't just measured by how much money is raised but also by the lasting relationships built with donors and the positive impact achieved through their support.

Evaluate and Prepare for Next Year

Evaluating the performance of your GivingTuesday campaign is a critical step to ensuring the success and impact of your efforts. It allows you to learn from your successes and missteps, make data-driven decisions, and improve your strategies for future campaigns.

Before assessing what worked and didn't, revisit your pre-campaign goals and objectives.

If you shared statistics with your donors, you'll already have begun collecting relevant data and metrics from your GivingTuesday campaign. Collect data pertinent to your campaign, such as website traffic, social media engagement, donation amounts, email open rates, and more. Dive deep into your metrics to evaluate your performance. Did you meet or exceed your KPIs? How can you ensure you do in future?

Break your data into segments, such as demographics, content types and referral sources. This will help you identify which segments and strategies were most effective with your audience.

Once you clearly understand what worked and what didn't, use this data to refine strategies for your next campaign. Adjust your KPIs, objectives, and budget accordingly. Implement the lessons you've learned to maximize success!

GivingTuesday is not just about the day itself; it's about the lasting impact nonprofits create through their actions. After a successful campaign:

• Be diligent in thanking your donors.
• Share statistics.
• Focus on retaining your new donors.

It doesn't stop there! To ensure greater success in future campaigns, evaluate and learn from past campaigns. GivingTuesday is not just a day; it's a movement that keeps on giving.

Chapter Leadership Brief 10.20.23

 

In 2020, during the height of the global pandemic, Emily Ades and Mindy Wigutow founded IMPACT 100 NYC, where they envision fostering a culture of communal giving by cultivating a community of women who want their philanthropic donations to do more and mean more. Emily and Mindy have a meaningful history as catalysts for change in their communities. Emily has devoted all her professional endeavors to the field of education and nonprofit management. Currently, she works as the inaugural Director of The Kinnect Foundation, the nonprofit arm of the fashion brand, Kith leveraging the brand to make a social impact and transformative change that helps communities overcome adversity and thrive. Mindy is an attorney with real estate and commercial litigation experience who currently works in Higher Ed admissions inspiring the future leaders in law and community organizing.

How long have you been friends and how did the friendship start?
Mindy: We have been friends for almost 20 years. We were “set-up” by a mutual friend because we both had kids the same age, Egyptian mothers-in-law and big, loud families.

Emily: We bonded instantly over our love of travel, NY-style sarcasm, and ethnic foods. Most of all, I knew I had met “my people” when I found someone who volunteers in her community as much as I do.

How did you learn about Impact 100?
Mindy: My friend, Jennifer Kasmin, introduced me to the concept. She had been looking to start Impact 100 NYC, though didn’t have the bandwidth to do it alone. I thought it was a great idea, and Emily and I decided to give it a try. Emily, Jennifer, and I traveled to a kick-off in Fairfield Connecticut in November of 2019. We were so inspired that on the drive home we created a strategic plan! And even though the pandemic shifted our plans, we were determined to launch by Summer 2020, delaying was never an option.

What is the mission and structure of Impact 100 NYC?
Mindy: By harnessing the power of collective giving and collaborative action, Impact 100 NYC unites women across the five boroughs to fund transformative change that helps the people and communities of NYC overcome adversity and thrive. Impact 100 NYC is an all-women, all-volunteer philanthropic giving circle. Each member contributes an annual donation of $1,000, which we aggregate into high-impact grants of $100,000 to fund new or innovative programs. The number of $100,000 grants depends on the number of members. All members can participate in the grant review process, select the finalists, and determine the grant recipients. Impact 100 NYC is a nonprofit organization, and all donations are fully tax-deductible to the full extent of the law. Every dollar of every donation goes directly to NYC nonprofits.

Emily: For young philanthropists under 18, we have nextgen, our teen chapter that promotes social impact and community service. It is a wonderful way to learn about nonprofits and meet like-minded teens in NYC. In 2022, their inaugural year, they gave a $7,000 grant to DayOne, a nonprofit that partners with youth to end dating abuse and domestic violence through community education, supportive services, and legal advocacy. This year, they granted $7,000 to Teens for Food Justice, a school-based hydroponic farm program increasing access to fresh, healthy food for low-income communities.

What is the make-up of the membership and the benefits?
Mindy: At our core, we are connected by a desire to make a transformational impact on the city we love, which has brought together a diverse group of women of different ages, backgrounds, and lived experiences. In our inaugural year, 2020 – yes, we launched in March, one week before the NYC shut-down – we had 147 members ranging in age from 20-82. Now entering our fourth year, we are close to 300 members who either reside, work, play or want to support our work in NYC. Our desire is to democratize philanthropy and welcome as many different voices and perspectives as possible.

Emily: The wonderful thing about Impact 100 NYC is that each member can choose their own level of involvement. Some members just like knowing that 100% of their donation will be put to good use in their own community following the “Give Where You Live” principle. For those who want to be more directly involved, opportunities range from participating in our rigorous grant review process, to serving on committees to volunteer, education and networking events throughout the year. And, no matter a member’s level of engagement, she has a vote in selecting the $100,000 grant recipients, which we announce at our inspiring annual event, The Big Give.

Tell us what you’ve done so far and what are your goals for 2024?
Mindy: To date we are thrilled to have collectively granted $649,000 to outstanding NYC nonprofits. Through volunteering with these organizations, we have seen first-hand the need they face and the good they do. Each $1,000 in is $1,000 out, so with each 100 members, we are able to award another transformative grant of $100,000. Our dream for 2024 is to increase membership to over 300 members and award three $100,000 grants.

Emily: By aggregating individual giving into high-impact grants, we connect members to each other, to NYC nonprofits and to the communities they serve. Impact 100 NYC empowers diverse women across the five boroughs to be changemakers by working and giving together to transform NYC communities through lasting impact. And, together through collaborative giving, decision-making and volunteering, we each become transformational forces in our own communities and in our own lives. Impact 100 NYC members have supported our grant recipients by serving as mentors, mock interviewers, career panelists, community service program builders, internship providers, garden weeders, bottle and can recyclers and so much more!

Can you speak about the grants process?
Mindy: The grant cycle opens each October with nonprofits submitting a Letter of Intent (LOI) as the first step in the application process. In their LOI, each nonprofit describes the specific program or initiative they would fund if awarded a $100,000 Innovation Grant. A committee of members vets these interested nonprofits and determines who receives invitations to move on to the full grant proposal stage. Members then review full proposals by sitting on "Grant Review Committees," which winnow down the applicants and select a finalist based on the strength of their proposed project. Annually, in May, the general membership votes from among these finalists to determine the $100,000 Innovation Grant recipients. The grant process exposes and educates our members about grant-making and the work nonprofits are doing in our city as well as provides each member with a voice in the decision-making process.

Emily: For 2024 grants, the LOI is due Tuesday, November 7, 2023, by 11:59 PM. By Monday, January 8, 2024, we will notify those nonprofits receiving invitations to submit full proposals. Full proposals are due Thursday, February 1, 2024, by 11:59 PM. Once we select our grantees in May, they become our nonprofit partners. We closely monitor and measure progress for the stated program against its goals for over two years. Additionally, the nonprofits provide our members with a variety of community service opportunities throughout the year.

How does it feel now that Impact 100 NYC has grown from three changemakers to nearly 300?

Emily: We are so thrilled about how far we’ve come and how our funds have already transformed our nonprofit partners and communities! Our $100,000 Innovation Grants funded the construction of a dedicated cabin at Fiver Children’s Foundation’s summer camp that provides resources to assist high school juniors and seniors in their planning for careers or college; enabled Futures and Options to launch “Get Ahead in Healthcare” to expose high school students to careers through internships, speakers and expos; started an adoption-competent therapy practice helping both parents and children for You Gotta Believe, a foster care adoption agency. Starting this year, Harlem Grown will use its $100,000 grant to expand their outreach in nutrition education by starting an after-school program. And, through its $100,000 grant, Sure We Can will develop another safe, supportive redemption site for canners who make their living from recycling bottles and cans.

Mindy: Over the years we have met and learned from remarkable and remarkably giving women at Impact 100 chapters across the country. It feels immensely gratifying to have also assembled a membership of fantastic, talented women in our great city. The formula is simple: More members mean more grants and more impact!

How can nonprofits apply and women become members?
To apply for a grant click here. For membership and registration information click here.

Chapter Leadership Brief 10.06.2023

By Rafi Kronzon, CEO, Altourage

Nonprofit organizations have become prime targets for cyberattacks, often finding themselves in the crosshairs of malicious actors seeking to exploit vulnerabilities in their systems and steal sensitive data. These nonprofits, driven by their noble missions to make a positive impact on society, are confronting a sinister reality: cybersecurity horror stories that can wreak havoc on their operations and tarnish their reputations. 

From data breaches exposing donors' personal information to crippling ransomware attacks that paralyze vital services, these harrowing tales serve as cautionary reminders of the urgent need for robust cybersecurity measures within the nonprofit sector. 

In this article, we delve into some of the most chilling cybersecurity incidents faced by nonprofit organizations and, more importantly, provide actionable insights on how they can fortify their defenses to avoid becoming the next victim of this digital nightmare.

The Tale of Stolen Donor Data

A common horror story involves a nonprofit falling victim to a massive data breach. Cybercriminals infiltrate the organization's database and steal sensitive donor information, including names, addresses, phone numbers, and even credit card details. This kind of breach not only puts the privacy of donors at risk, but also erodes the trust the nonprofit has likely worked hard to build over the years.

How to avoid it:

1. Regularly update and patch your software and systems to protect against vulnerabilities.
2. Implement robust encryption measures to safeguard sensitive donor information.
3. Conduct thorough security audits and penetration tests to identify and rectify potential weaknesses.
4. Educate your staff and volunteers about the importance of data security and the risks of phishing attacks.

Ransomware Nightmare

Imagine the horror of a nonprofit organization waking up to find that all their files and databases have been encrypted and held hostage by ransomware attackers. The criminals demand a hefty ransom in exchange for the decryption key, putting the organization in a dire situation. The nonprofit has no choice but to pay the ransom, draining valuable resources that could have been used for their mission.

How to avoid it:

1. Regularly back up all critical data and store it in offline or secure cloud locations.
2. Install reputable antivirus and anti-malware software to detect and prevent ransomware attacks.
3. Educate staff on recognizing phishing emails and suspicious attachments.
4. Develop an incident response plan to quickly contain and mitigate the effects of a ransomware attack.

Phishing Expedition

Even a nonprofit organization's most savvy employees can be victim to a cleverly crafted phishing email. The attackers impersonated a trusted colleague and tricked employees into revealing login credentials. Armed with these credentials, the cybercriminals gained unauthorized access to the organization's network, siphoning funds from accounts and causing extensive damage.

How to avoid it:

1. Train employees to recognize phishing attempts and provide regular refresher courses.
2. Implement multi-factor authentication (MFA) to add an extra layer of security to login processes.
3. Establish strict access controls and limit access to sensitive systems and data.
4. Conduct phishing simulation exercises to assess staff readiness and identify areas for improvement.

Social Media Hijacking

A nonprofit organization's social media accounts can be prime targets to be hijacked by cybercriminals. The attackers can post false information and solicit funds under the organization's name, damaging its reputation and causing confusion among supporters. It can take several days to regain control of the accounts and restore trust, and by that point, significant damage can already be done.

How to avoid it:

1. Enable two-factor authentication (2FA) on all social media accounts to prevent unauthorized access.
2. Monitor social media channels regularly for suspicious activity and unauthorized posts.
3. Educate your social media managers on the importance of strong password management.
4. Develop a social media crisis communication plan to respond quickly to account breaches.

Insider Threats Unveiled

One of the most harrowing tales of cybersecurity horror involves an insider threat within a nonprofit organization. An employee with access to sensitive information and data decides to misuse this privilege for personal gain. The employee steals donor data and confidential documents, causing significant damage to the organization's reputation and donor trust.

How to avoid it:

1. Conduct thorough background checks and reference checks on all employees and volunteers.
2. Implement strict access controls and limit access to sensitive information based on job roles.
3. Continuously monitor and audit user activity within your organization's systems.
4. Encourage a culture of trust, but verify employee actions through regular reviews.

Conclusion

These horrifying, but not uncommon, cybersecurity stories from nonprofit organizations should serve as cautionary tales for all. The evolving threat landscape makes it imperative for nonprofits to take proactive steps to protect their data, reputation, and mission.

By implementing robust cybersecurity measures, training staff, and staying vigilant, nonprofits can ensure they are not the next victims of cyberattacks.

Here are some high-level key takeaways to help nonprofit organizations avoid becoming horror stories themselves:

1. Prioritize cybersecurity as a critical aspect of your organization's operations.
2. Invest in cybersecurity infrastructure and regularly update systems and software.
3. Educate staff, volunteers, and stakeholders about the risks of cyberattacks and the importance of following security protocols.
4. Develop and practice an incident response plan to mitigate the impact of potential breaches.
5. Monitor your organization's digital footprint and respond promptly to any signs of suspicious activity.

Rafi Kronzon
Rafi Kronzon is the CEO of Altourage, an IT & Cybersecurity provider, with a focus on the Nonprofit sector. Altourage offers Support Services, Cybersecurity Solutions, Cloud & Infrastructure Management and Business Transformation Consulting. www.Altourage.com

Chapter Leadership Brief 9.8.2023

By: Bre Alexander
Content Marketing Manager, iWave

Giving is an inherent part of human nature, driven by the desire to improve the world. While pursuing world betterment remains a driving force, deeper motivations have emerged – reward and social connection.

As we explore the reasoning behind giving, we uncover that beneath the surface, the emotional gratification we receive from kindness motivates us.

Let’s dive in.

Why Do People Give?

Like many of us, donors and volunteers are motivated to make the world a better place. It’s what you should do, after all. However, that’s not the primary motivator for generosity. The biggest motivator for charitable giving is reward and social attachment. We give because it feels good. Those good vibes connect us to others. While perhaps viewed as a selfish motivation, it simply means people feel happy when they’re being kind, and that’s pretty rad.

Giving to charity shapes and strengthens our values. Humans have a moral compass that directs us to help others. Another main reason that donors give is that they were asked! Don’t underestimate the power of asking!

Top Reasons People Give

We understand why people give, but what are the primary motivators for giving?

Drawing from the Network For Good’s survey of 3,000 donors, let's delve into the top seven reasons why donors give:

1. Donors are mission-driven
Mission-driven Donors have a deep-seated alignment with an organization's goals, values, and purpose. They are drawn to causes that resonate with their personal beliefs and convictions.

2. Donors trust your organization
Trust is the foundation of any successful relationship. This is true of the donor-nonprofit dynamic. Donors who trust your organization believe in your integrity, transparency, and effective use of resources.

3. Donors understand their impact
Donors who understand the impact and importance of their contributions are more likely to remain engaged and motivated to give. They seek clarification on how their support has led to positive change and improvements.

4. Donors have a personal connection to your cause
A personal connection, like a family member or themselves, receiving your services is a potent driver for donor engagement. Donors who share a personal history or emotional tie to your organization's mission will likely be more invested.

5. Donors want to be a part of something meaningful
We all want to be part of something larger than ourselves. This is especially true when it comes to your donors. They are motivated to contribute to meaningful change and positive impact.

6. Donors are engaged
Engaged donors are involved beyond the act of giving. They participate in events, volunteer, and assist with fundraising campaigns. These donors have a vested interest in the organization's activities.

7. Donors want tax benefits
A more practical motivator, the want for tax benefits remains a factor in charitable giving. Donors will often take advantage of tax deductions to maximize the impact of their contributions. However, it's important to remember that while tax benefits may initially attract donors, it's other factors that ultimately sustain their support over time.

Strategies for Distinctiveness in a Crowded Landscape

Many donors generously support more than one nonprofit, and that’s great. But how do you ensure that your nonprofit is included? Just like in sales showcasing your uniqueness and how your organization wholeheartedly fulfills its mission is crucial.

Crafting a Compelling Proposition: Clearly outline what sets your organization apart and how it achieves its mission. This should be a concise, compelling statement that shines a light on your achievements.

Know your target audience: Understand their pain points, preferences, and behaviors. Tailor your messaging to resonate with their specific desires, values, and needs.

Personalization: Personalization shows that you care about the individual. Thanking your donors can go a long way in ensuring your donors return and spread the word about your cause.

Transparency and Trust: Build trust in your organization by being transparent with what’s going on behind the scenes. Let your donors know what you’re doing and what’s needed. Transparency and trust will help you build lasting donor relationships.

Social proof: Showcase positive feedback, testimonials, case studies and endorsements from happy volunteers and donors.

Unique Branding and Identity: Develop a memorable, distinctive identity that reflects your values as an organization that will resonate with your target audience. You want to be instantly recognizable in the mix.

By embracing the intricacies of giving and integrating strategies highlighting your organization’s individuality, you pave the way for a culture of enduring donor support. This journey is a testament to the multi-faceted nature of human generosity – a journey that intertwines selflessness, personal fulfillment, and a shared commitment to creating a better world.

Bre Alexander

Bre Alexander is a content marketing manager at iWave. She has a diploma in Marketing and Advertising Management and has found her passion for empowering nonprofit organizations through her work. A self-proclaimed geek, Bre has used her unique skill set and experience to create engaging content and help implement new processes. Bre is outgoing, creative, and determined to continuously learn and grow.

Chapter Leadership Brief 8.25.23

By Brently Winstead, Director of Development, The Child Center of NY

When I joined The Association of Fundraising Professionals (AFP) many years ago. I was not aware of the multitude of benefits AFP would bring me. In the spirit of sharing, I would like to express all the positive benefits I have and continue to experience as a member of the Local NYC Chapter and Global AFP.

Being a member of the AFP at both the global and local levels can offer numerous benefits to fundraising professionals. AFP is a respected international organization that provides resources, networking opportunities, and professional development for individuals involved in fundraising and philanthropy. Here are some reasons why being a member of AFP at both levels can be beneficial to you:

Global Level Benefits:

1. Networking Opportunities: AFP connects fundraising professionals from all over the world, allowing you to build a global network of colleagues, mentors, and potential partners. This can expand your knowledge, share best practices, and stay updated on international trends. An example of this is being a part of the committees and affinity groups that AFP Global has. All committees and affinity groups are open to anyone who wishes to participate. The only requirement is that you are an AFP member.

2. Access to Resources: Being a global member provides access to a wide range of resources, including research reports, case studies, and toolkits that can help you enhance your fundraising skills and strategies. In addition, AFP Global has many resources to help you obtain CFRE credits.

3. Professional Development: AFP offers national and international conferences, webinars, workshops, and seminars that cover cutting-edge fundraising techniques, leadership skills, ethical considerations, and more. These opportunities can help you stay at the forefront of the latest and greatest trends and best practices in the fundraising sector.

4. Recognition and Credibility: Being associated with a globally recognized professional organization like AFP can enhance your professional credibility and reputation, both within your organization and in the broader fundraising community.

5. Advocacy and Representation: AFP advocates for the fundraising profession globally, engaging with policymakers and advocating for ethical and effective fundraising practices. As a member, you contribute to these efforts and help shape the future of fundraising.

Local Level Benefits:

1. Community Connection: Joining a local AFP chapter allows you to connect with fundraising professionals in your region. This provides opportunities for in-person networking, local insights, and building relationships that can lead to collaboration. I personally enjoy being a part of my committee, it’s a great way to meet new fundraisers from many backgrounds and from various service areas within the non-profit sector.

2. Tailored Learning: Local chapters often offer events and resources that are specifically relevant to your regional context. This can include discussions about local regulations, cultural considerations, and specific challenges faced by fundraisers in your area.

3. Professional Growth: Local AFP chapters provide a platform for professional growth through workshops, seminars, and discussions. You can learn from experienced fundraisers in your community and exchange practical insights.

4. Support System: Fundraising can be challenging, and being part of a local AFP chapter provides you with a supportive community where you can share experiences, seek advice, and find mentorship.

5. Local Impact: By participating in local AFP activities, you contribute to the growth and development of the fundraising profession in your community. This can have a direct positive impact on local nonprofit organizations and causes.

In conclusion, being a member of the Association of Fundraising Professionals at both the global and local levels can provide you with a comprehensive range of benefits that enhance your skills, broaden your network, and contribute to the advancement of the fundraising profession both internationally and within your local community.

Chapter Leadership Brief 08.11.2023

The Association of Fundraising Professionals New York City Chapter proudly presents an engaging organic conversation, highlighting the intersectionality of three major milestones in Black community fundraising occurring this August 2023: Black Philanthropy Month, the 50th Year of Hip Hop (Friday, August 11th), and National Nonprofit Day (Thursday, August 17th).

Chevelle Dixon, Founder and Managing Director of Pan-African Solutions Consulting LLC, moderated an engaging organic conversation with Dr. Meisha Porter, President and CEO of the Bronx Community Foundation, and with Dr. Jocelynne Rainey, President and CEO of the Brooklyn Community Foundation.

All expressed their love for their respective Bronx and Brooklyn communities and Hip Hop, and how they exercise this "Love In Action" through leading their organizations to fill funding priorities and gaps in New York City individually and collaboratively. They conclude with calls to action in support of Black community fundraising.

Dr. Meisha Porter is The Bronx Community Foundation’s inaugural President and CEO. Through her work at The Bronx Community Foundation she leads the efforts to support and invest in community power to eradicate inequity and build sustainable futures for all Bronxites. Dr. Porter previously held the position of Chancellor of the New York City Department of Education, the first Black woman in this role. Dr. Porter has deep roots in the Bronx having started her career as a youth organizer which ultimately led to the creation of The Bronx School for Law, Government and Justice (LGJ), the first Urban Assembly school. Dr. Porter holds a B.A. in English with a concentration in Cross Cultural Literature from Hunter College, a M.A. in Educational Leadership from Mercy College and an Ed.D from Fordham University. Dr. Porter sits on the boards of the Municipal Credit Union, The Urban Assembly, New Visions for Public Schools and BuildOn. 

Dr. Jocelynne Rainey, Ed.D. is the President and CEO of The Brooklyn Community Foundation.  In this role she oversees and develops strategic initiatives, innovative programs, and community-centered philanthropic services that embody the Foundation’s deep commitment to racial justice while furthering its mission to spark lasting social change for a fair and just Brooklyn. A graduate of Southern Connecticut State University, Dr. Rainey holds a master’s in administration from Metropolitan College and a doctorate in Leadership from St. John Fisher College. Dr. Rainey is a member of the New York City Workforce Development Board, and a trustee of both the New York College of Technology Foundation Board and the Mark Morris Dance Group Board. Dr. Rainey is the recipient of several prestigious honors, including being named one of The Network Journal’s 25 Influential Black Women in Business in 2016 and one of Crain’s Notable Black Leaders and Executives in 2021 and 2023.

Chevelle Dixon is the Founder and Managing Director of Pan-African Solutions Consulting LLC, a strategic planning consulting services firm that assists Black Diaspora-focused nonprofit organizations, philanthropic donors, and government agencies with cooperative economic development in Africa, the Caribbean, and urban communities in the United States. Established in 2013, the firm gained Minority and Women-Owned Business Enterprises (MWBE) certification with New York City in 2020 and with New York State in 2023. Chevelle hails from Brooklyn, New York and firmly believes in the power of Black Diaspora cooperation to uplift marginalized communities through education and economic development. She graduated from NYU with a Master of Urban Planning and International Development, and from Harvard University with a joint A.B. in Economics and African Studies.

Chapter Leadership Brief 07.28.2023

By Crystal Fields-Sam, IDEA Committee Chair, AFP NYC Board Member

It is important now more than ever to incorporate and promote IDEA (Inclusion, Diversity, Equity, and Access) into all aspects of fundraising work.  It requires a thoughtful and intentional approach. Inclusion is the cornerstone of a thriving fundraising ecosystem. Embracing diversity fosters creativity, broadens our reach, and enables us to engage with a wider range of donors. It is essential to ensure that all fundraising professionals have equitable opportunities to thrive and succeed, regardless of their background or identity. Access is the gateway to a more inclusive fundraising profession. We must actively work to break down barriers that hinder individuals from underserved communities from entering and excelling in the fundraising field. 

 Here are some strategies that a fundraiser can implement to promote IDEA:

1. Internal Organizational Culture: Foster an inclusive and diverse organizational culture by promoting open communication, actively seeking diverse perspectives, and ensuring all team members feel valued and respected. Establish clear policies that promote equity and fairness within the organization.
    
2. Training and Education: Provide regular training and workshops on unconscious bias, cultural competence, and diversity awareness to all staff members. This will help raise awareness and sensitivity towards different perspectives and experiences.
    
3. Inclusive Fundraising Strategies: Develop fundraising strategies that consider the needs and preferences of diverse donor communities. Tailor outreach and communication efforts to connect with different demographics effectively.
    
4. Community Engagement: Engage with and build relationships with diverse communities, including those that have been historically marginalized. Listen to their needs and aspirations, and involve them in shaping fundraising initiatives that directly impact their communities.
    
5. Equitable Resource Allocation: Ensure that resources are allocated fairly and equitably among different programs and communities. Address any disparities to provide equal support and opportunities for all initiatives.
    
6. Inclusive Language and Imagery: Be mindful of the language and imagery used in fundraising materials to avoid reinforcing stereotypes or excluding specific groups. Aim for inclusive messaging that resonates with a diverse audience.
    
7. Accessibility and Inclusivity at Events: Make fundraising events accessible and inclusive by considering various needs, such as physical accessibility, language interpretation, and dietary restrictions.
    
8. Diversity in Partnerships: Collaborate with diverse organizations and partners to expand networks and create more inclusive fundraising campaigns.
    
9. Data Collection and Evaluation: Collect and analyze data on the demographics of donors, volunteers, and beneficiaries. Use this information to identify areas for improvement and track progress in promoting IDEA.
    
10. Transparent Decision-Making: Practice transparent and inclusive decision-making processes within the fundraising team and involve stakeholders from diverse backgrounds in major decisions.
     
11. Mentorship and Support: Provide mentorship and support programs for fundraising professionals from underrepresented communities to help them advance their careers and succeed in the field.
     
12. Accountability and Assessment: Regularly assess and evaluate the organization's progress in promoting IDEA. Hold leadership and staff accountable for upholding inclusive practices and values.

AFP NYC's chapter leadership fully embraces IDEA ideals and works tirelessly to incorporate the actionable practices listed above by encouraging a culture of continuous learning and staying updated on best practices for promoting IDEA in the fundraising sector. It goes without saying but...I feel I should mention diverse hiring and Board recruitment is a tried and true way of incorporating IDEA. It should not be ignored or minimized. 

By actively seeking out diverse candidates during the hiring process, implementing blind hiring techniques to mitigate bias, incorporating IDEA ideals can play a crucial role in creating a more inclusive, diverse, equitable, and accessible fundraising profession that truly reflects the communities they serve. It is my pleasure to be an AFP NYC Board member and Chair of the IDEA committee.   We are currently recruiting IDEA committee members and welcome adding you to our amazing IDEA think tank!

With gratitude,

Crystal Fields-Sam
IDEA Committee Chair 
AFP NYC Board Member

Chapter Leadership Brief 7.14.23

By Sonya Shields, Executive Director and President, Cause Effective 

On July 1, I became Cause Effective’s fourth Executive Director and President.  A forty-year-old leading nonprofit capacity builder that has partnered with over 7,000 organizations to fuel social justice and human rights.  I am the organization’s first leader of color, following Judy Levine, who held the position for sixteen years.  Being a Black queer woman to take the helm brings me tremendous pride.  I’m especially energized to lead Cause Effective into this next chapter during a time of continued racial unrest in this country.  I am fully embracing this position as an opportunity to center diversity, equity, and inclusion practices within every area of our work in partnership with the staff, Board, and stakeholders.

The past few years has been a time of transition within nonprofit organizations due to the turnover in leadership and resignations at every level.  In the wake of the COVID pandemic we saw a movement to hire BIPOC CEOs and Executive Directors who followed White leadership, and then we witnessed many of the same BIPOC leaders leave those positions within a short period.  I believe the core reason why BIPOC leaders did not work out is because of White Supremacy culture.  While many organizations were committed to hiring a leader of color, they weren’t prepared to make some fundamental changes in how they operate.  When a Black or Brown leader joins an organization and begins to push against those White Supremacy characteristics, it creates tension for those on the Board and within the organization who are not working from a place of trust and collaboration.  Working in collaboration with Black and Brown leaders means embracing their full identity.  It’s welcoming their lived experiences, standpoint, vision, creativity, and their voice.  It requires a Board that empowers the BIPOC leader to lead, and the Board creates space to examine their own views on what equity and inclusion means and takes steps to put it into practice.  It’s actively working to remain conscious of the challenges a BIPOC leader will face and having a staff and Board that is partnering in their success.  

I have worked for thirty years as a nonprofit executive and fully recognized that my multiple identities are an asset in the nonprofit sector.  But within several organizations, I experienced bias, microaggressions, and blatant racism.  I have been treated unfairly.  Left traumatizing work situations. We all know discrimination takes place within organizations, and it’s no longer enough to know it.  The nonprofit sector must move beyond the intellectual into the application, which is taking the much-needed step to get comfortable with sometimes being uncomfortable.  Movement towards social justice and equity is through allyship and action.  It’s examining governance, the culture of the organization, and dismantling management practices, systems and processes that are not inclusive and equitable.  It’s embracing BIPOC people in leadership positions as partners in change management that centers DEI, so the nonprofit sector can strengthen their movements and build lasting social change.

Today, I talked to the Cause Effective team as the new leader for the first time. We all recognized the significance of the moment, and what we can co-create together. Prior to that meeting, I was at Robin Hood Foundation talking to one of their peer groups about the path to centering DEI in fundraising strategies.  My entire day, like most days, was showing up with multiple identities, being as authentic as I can possibly be in every moment and working on DEI.  It’s a daily practice in my life.  It’s not something that I get around to doing, and it’s more than my work at Cause Effective.  It’s part of my life’s work because I think about racism and oppression in this country, the state of poverty, hate crimes, attacks against immigrants and the LGBTQ community, the threat to reproductive rights, voter suppression, and the Supreme Court decision on affirmative action, and so much more. 

I will always honor my multiple identities and work toward our collective liberation.

Chapter Leadership Brief 6.30.2023

Erica Joy West, Charitable Investment Counselor, BVMI

If you're looking at your calendar today and thinking, "Wait a minute, it can’t really be June 30th already!? Where is this year going?" Well, you're not alone. It seems like just yesterday we were clinking champagne glasses and setting New Year’s resolutions— And now I’m sitting here googling “NYC sensory deprivation tanks” to retreat from the intense fiscal year-end push. 

​So now what!? Well, aside from any anxiety you might be feeling, the midway point in the year is, actually, a perfect time to reflect on what has already passed and what is still ahead of you.

I like to plan a mid-year check-in both personally and professionally on the Summer Solstice. The word "solstice" itself is derived from the Latin words "sol," meaning sun, and "sistere," meaning to stand still. During the Solstice, as I watch the sun pause in its journey across the sky before it changes direction, I’m too reminded to pause and take inventory before I shift into the second half of the year.

Wherever you are with your fundraising or personal goals, no matter how far behind you think you are, with six months remaining in the year, you have plenty of time to make changes and produce growth.

Take inventory: What went well?  What didn’t go well? What can you do differently? These simple questions will allow you to see where you need to focus your time and energy over the next six months. In the nonprofit world, we tend to try and focus on everything at the same time. Because everything is important, right? Well, despite these grand expectations, you can’t do everything… at once. You have to choose which strategies will get your attention. When you can let go of everything else and approach your goals with a targeted focus, you’ll surprise yourself with what you can accomplish.