Members Only: Direct Response Marketing Trends

Event Date:
Tue, 04/24/2018 - 8:30 AM

Direct response marketing trends from Target Analytics:
How are your direct response efforts measuring up?

“Hot off the press,” and based on the results of the 2017 Q4 Index, Carol Rhine, Principal Fundraising Analyst for Target Analytics, will present fundraising trends based on actual donor gift data—from among 70 of the largest and most recognized nonprofit organizations in the United States

Target Analytics donorCentrics Index of Direct Marketing Fundraising analyzes direct marketing giving for many of the largest nonprofit organizations in the country.  

Carol will review and evaluate significant multi-year metrics such as donor acquisition, retention, and revenue per donor by various sectors within the participating sample.

You will gain valuable insight that could inform the direction of your direct response programs, and help you interpret your donors’ behavior.

Carol’s analyses are always fascinating and chock full of valuable information.  

This is a FREE event only for members in good standing of the NYC chapter of AFP.


Carol Rhine

Principal Fundraising Analyst, 
Target Analytics

Full Bio

Andrea Schwartz

President, ADS Creative and Mailing Services
Moderator and Chair, Members Only Events

Full bio


Event City:

New York City

Event Address:

AFP-NYC HQ / Kellen

355 Lexington Avenue @ 40th Street, 15th Floor Boardroom

New York City


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