Sticky Direct Mail: 30 Ideas in 60 Minutes to Help You Raise More Funds

Event Date:
Thu, 05/18/2017 - 8:15 AM

Member/Group Price: $60.00
Non-member Price: $95.00

Event Description:

Is your direct mail “sticky”? Do your appeal letters get opened? Read? Responded to?

As we wrap up the spring appeal season, it’s time to evaluate and get ready for the next season of appeals:  “What can I do to make my next appeal even more successful?”

Am I connecting with my donors? How will I attract new donors? What can I do to make my message more relevant?  How do I get my envelopes opened?

Want to add more items to your direct mail toolbox?  This panel of seasoned professionals will share some of their “trade secrets” with you!

Whether you are new to Direct Mail Fundraising or have been “in the mail” for years, you are sure to walk away with new ideas to help enhance your program.


  • Creative tips and illustrations to engage your donors, help get your packages opened, and boost response
  • Find more donors through acquisition
  • Database strategies: how to segment and target your audiences
  • Analytics: techniques to help you understand the effectiveness of your appeals

H. Aldervan Daly, Director of Advancement, Police Athletic League

Andrea Schwartz, President and CEO, ADS Creative and Mailing Services

Kim Beckwith Walker, Fundraising Consultant
Gary Weinberg, President, DM Pros

May 18, 2017

8:00 - 10:00 AM

(Breakfast and networking 8:00 a.m.; program starts 8:30 a.m.)

Scandinavia House, 58 Park Ave @ 37th St.

Members: $60
Nonmember: $95
Member Guest: $75 (Must be registered w/ a member for this price)
Young Professional Member: $25

AFP-NYC only issues refunds for requests made one week prior to the event. 

Event City:

New York City

Event Address:

58 Park Avenue
Between 37th and 38th street


Fundraising Day in New York 2017

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