National Philanthropy Day Breakfast Celebrates the Stories of Five Outstanding Fundraisers

Baruch College, November 20, 2017

Susan Shattuck, AFP-NYC President, with featured Storyteller, Anthony D. Romero, Executive Director ACLU

What better way to express the spirit and power of philanthropy than through the magic of storytelling! This intriguing event not only shared the success stories of five outstanding nonprofit professionals, but underscored the unparalleled power of storytellingin touching the hearts and minds of those who support the 1.5 million nonprofits in the United States. In an age where many funders have placed an ever-increasing emphasis on data and metrics, it is eye-opening to learn that science indicates inspirational stories are far more likely to motivate generosity than numbers. Studies of the brain have shown that compelling narratives light up the brain making potential donors highly receptive to stories that move the heart and provide a genuine struggle with which to identify. In the end, for fundraisers it’s a balancing act—providing the data that many funders require, while never forgetting that if you are seeking to ignite the spark of philanthropy—it’s all about the stories!

Featured Storytellers

Jonelle Procope, President and CEO
Apollo Theater, New York City

After working in entertainment law and media-related corporate affairs, Jonelle Procope, assumed her current position as CEO of the Apollo Theater just two years after she joined its Board of Trustees in 1999. Under her leadership, the Apollo dramatically increased its base of financial support, expanded its community programs, and launched a strategic plan to transform the theater into a 21st century performing arts center.

Anthony D. Romero, Executive Director
American Civil Liberties Union

Anthony D. Romero, took the helm of the American Civil Liberties Union seven days before the September 11th attacks. Presiding over the most successful era in the ACLU's history, he dramatically increased its membership, national and affiliate staff, and budget. This unprecedented growth enabled Romero to expand the ACLU’s nationwide litigation, lobbying, political advocacy, and public education efforts.

Virtual Storytellers

Emily Rafferty, President Emerita
Metropolitan Museum of Art
Serving for 40 years at the Museum, Emily Rafferty rose through the ranks in the area of development and external affairs and served as its President  from 2005 to 2015 where she interacted with senior world leaders in over 50 countries. Mrs. Rafferty currently serves on the Board of the New York Federal Reserve Bank and the September 11 Memorial & Museum. She is the Senior Adviser for Heritage Protection and Conservation for UNESCO and the Advisory Director to Carnegie Hall.

Cecile Richards, President
Planned Parenthood Federation of America
and Planned Parenthood Action Fund

Cecile Richards has expanded Planned Parenthood advocacy efforts to include ensuring that Planned Parenthood played a pivotal role in shaping health care coverage and services for women under the Affordable Care Act. Under her leadership, she has led multiple nationwide campaigns to preserve access to Planned Parenthood preventive care through federal programs and has more than tripled the organization’s supporters to more than ten million.

Debora L. Spar, PhD
President, Lincoln Center for the Performing Arts
Former Professor at Harvard Business School and President of Barnard College, Debora L. Spar became the first female President of Lincoln Center in March of 2017. Her range of expertise in business, the arts, thought leadership, and fundraising were honed during her nine-year tenure at the college where she established a renewed commitment to the arts. 


2017 National Philanthropy Day Committee

JuWon Choi, Ed.D., Director of Learning,
The Association of Junior Leagues International

Robin Merle, CFRE, Former Senior Vice President and Chief Development Officer,
Hospital for Special Surgery

Michael Ostroff, CFRE, Founder & President
The Ostroff Group


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