Vice President for Marketing & Development

Job Title: 
Vice President for Marketing & Development
Job Description: 

GOOD Plus Foundation

Vice President for Marketing & Development 

New York, New York




Founded in 2001 by Jessica Seinfeld, GOOD+ Foundation is a national nonprofit organization that addresses multi-generational poverty by pairing donations of critically needed goods—including cribs, strollers and diapers—with transformational services to help low-income parents create an upward trajectory for their children. Seventeen years later, the organization has donated almost $45 million in children's items to a national network of over 125 antipoverty programs.


Today, GOOD+ has expanded its efforts to help address one of the root causes of family poverty: father absence. Through this work, GOOD+ Foundation gives non-custodial and low-income dads the tools they need to be active co-parents to their children, while they work toward reaching goals like getting a high school equivalency certificate, opening a savings account or finding stable employment. 


With programs and warehouses located in New York City and Los Angeles, GOOD+ Foundation strategically distributes over $6 Million worth of goods each year. Working with antipoverty programs through an incentive-based model that offers long-term support to parents and children in need, GOOD+ has helped improve outcomes for families. 


GOOD+ is an acknowledged thought leader in addressing the role of fathers in building strong families and communities. In November 2018, Jessica and Jerry Seinfeld presented at the prestigious Aspen Institute. Click this link to view a video of the presentation - The Father Factor: A Critical Link in Building Strong Families and Communities 


The organization has a 4-Star rating on Charity Navigator  the highest rating possible  as well as accreditation by the Better Business Bureau’s Wise Giving Alliance for transparency, efficiency and operations. For more information visit:





To continue its innovative and successful programming, GOOD+ is seeking a Vice President for Marketing & Development. The ideal candidate will have a genuine interest in GOOD+’s mission; a positive and engaging management style; and the ability to manage people and projects related to increasing philanthropic revenue to the organization. 


As part of the senior management team, this role reports to the Executive Director and working closely with the Founder/ President of the Board. The Vice President will work collaboratively with the Vice President for National Programs & Operations with goal of increasing awareness of and increasing philanthropic funding to GOOD+’s programs with an emphasis on corporate and foundation funders. 


Overseeing a team of four and managing relationships with the organization’s public relations firm and other outside consultants, the Vice President of Marketing & Development will direct the strategic planning, operations and budget management for the development, marketing & public relations functions of GOOD+ and coordinate communication across the New York and Los Angeles offices.






  • Responsible for generating $2- 3 Million in philanthropic funds annually; includes funds from special events; and $4.7M in donated products. 
  • Develop annual fundraising plan and financial goals for the Development team (Director of Corporate Partnerships, Foundation Giving Manager, Marketing & Individual Giving Coordinator, and Events Manager); including strategy on the identification, cultivation, solicitation, and stewardship of corporate and foundation prospects and donors. 
  • Responsible for oversight, management, and implementation of all special events – including but not limited to the NY Bash, Halloween Bash (LA based), Summer Dinner, and the annual Benefit. 
  • Event responsibilities include overseeing the securing of corporate sponsorships to all events; and managing outside event consultants. 
  • Develop and implement cultivation and steward plan for all prospects and donors; including organizing and preparing materials for donor meetings with the President and Executive Director. 
  • Management of activities and participation of GOOD+’s New York Friends and Los Angeles Friends Groups.



  • Manage and mentor team of four - Director of Corporate Partnerships, Foundation Giving Manager, Marketing & Individual Giving Coordinator, and Events Manager. 
  • Responsible for organizing all metrics and evaluation as it relates to fundraising; including monitoring all donor data information; including recording, tracking, and acknowledgment of gifts, pledges and event financial information; keep Board and Executive Director informed on all financial information, metrics, and evaluation related to fundraising and events. 
  • Supervise the Foundation Giving Manager in the preparation of all grant applications and reports. 


Strategy and Planning

  • Develop annual financial goals and objectives with the Executive Director and Vice President of National Programs and Operations. Assist the Executive Director in managing and coordinating Board Finance and Nominating Committees. 
  • Participate in quarterly board meetings and coordinate with the Secretary of the Board on minutes from the meetings
Marketing & Public Relations
  • Oversee the GOOD Plus website, social media and online giving campaigns. 
  • Oversee all marketing materials to ensure consistent branding and messaging.
  • Supervise the outside public relations team in event messaging and media/talent outreach.
  • Oversee messaging and communications with Champions 

Corporate Product Relations

  • Oversee all aspects of the Corporate Product Team’s efforts to secure $5 Million annually in product donations; including oversight of the Corporate Advisory Council.




  • At least seven to ten years of professional experience in a nonprofit; with an emphasis on direct experience in philanthropic fundraising particularly in the area of foundations and corporate relations. 
  • Proven track record of identifying, cultivating, soliciting, and stewarding prospects and donors. 
  • Excellent written and verbal communications skills.
  • Direct experience in managing people and projects across an organization. 
  • Experience working in a national organization a plus; experience with a New York area nonprofit or social/ human services agency preferred.
  • Possess the qualities of a sophisticated diplomat with superior intuition and emotional intelligence.
  • Ability to deal with ambiguity; including the ability to adapt to the changing needs of the organization.


This position description is based upon material provided by the GOOD+ Foundation, an equal opportunity employer.

GOOD Plus Foundation
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